COMMUNICATION ADVERTISING METHOD OF RELIABILITY

COMMUNICATION ADVERTISING METHOD OF RELIABILITY

While online media channels are increasingly attracting the trust of consumers (NTD), the creative word of mouth from family and friends is still the most reliable source for Southeast Asian consumers.

Reports survey conducted with 30,000 respondents to Nielsen Online recently announced shows in Southeast Asia, 88% of consumers have confidence in the recommendations from family and friends (word of mouth advertising methods) , NTD Philippines led with 91% (up 1 point compared to 2013).

In Vietnam, mouth advertising methods to reach the highest growth, up 8 points, to 89%. Similarly, 89% of Indonesia (up 4 points) believe in the word recommendations from acquaintances, followed by Malaysia (86%, up 1 point), Singapore at 83% (down 2 points) and Thailand at 82% (up 3 points).

“The word of mouth accounts for the greatest trust of consumers and if this method combined with the power of digital advertising, potential advertisers can reach optimal levels,” Craig Johnson – Head of Tournaments NTD approach in Southeast Asia, North Asia and the Pacific of Nielsen – said.

According to Craig Johnson, optimizing the oral form of online advertising that can help reach consumers more easily and have a broader contagious. The brand marketing department can raise consumer confidence by reaching the brand ambassador to amplify brand messages and create compelling reason to convey that message.

Trust is fragile. Be transparent and accountable with your advertising message, because if trust is lost, brand advocates will also have the power to harm the prestige and reputation of the brand.

Reports survey conducted with 30,000 respondents to Nielsen Online recently announced shows in Southeast Asia, 88% of consumers have confidence in the recommendations from family and friends (word of mouth advertising methods) , NTD Philippines led with 91% (up 1 point compared to 2013).

In Vietnam, mouth advertising methods to reach the highest growth, up 8 points, to 89%. Similarly, 89% of Indonesia (up 4 points) believe in the word recommendations from acquaintances, followed by Malaysia (86%, up 1 point), Singapore at 83% (down 2 points) and Thailand at 82% (up 3 points).